The phrase became famous in Brazil through Galvão Bueno's television commentary during the 1994 World Cup, when goalkeeper Cláudio Taffarel played a decisive role in Brazil's run to the title, including the final against Italy decided on penalties. Sai que é sua, Taffarel turned into a catchphrase repeated whenever a goalkeeper came for the ball with confidence. Decades later it circulates on soundboards and social media as a nostalgic sports meme, revived for saves, catches and last second successes far beyond football.