Place this clip at the very start of an edit as the date reveal, before any footage of the event itself. Follow it with a yaaaay cheer sound for the reaction, and save other meme hits until after the main scene plays out.
About this sound
This is a short spoken clip, about five seconds long, announcing Sao Paulo on October 1st in Portuguese with a clear, declarative delivery. It feels momentous and anticipatory, like an intro building excitement before something big starts. The clip is associated with Racionais, the Brazilian rap group named in its source description.