Seinfeld was an American sitcom that ran from 1989 to 1998, built around Jerry Seinfeld and his friends in New York, and its short bass stings between scenes became one of its most recognisable trademarks. The riffs were not full songs but brief musical punctuation, so they transferred easily to short-form video, memes and soundboards, where creators use them to mark a cut, underline a joke or imitate a sitcom format. Their familiarity keeps them useful: even viewers who have never watched a full episode recognise the cue instantly.