Seinfeld premiered on NBC in 1989 and ran until 1998, with composer Jonathan Wolff creating its distinctive slap bass transitions to link scenes without traditional theme music cues. Recorded with sampled and synthesised bass sounds rather than a live ensemble performance, the stings became one of television's most recognisable audio signatures. Clips circulated online as reaction and editing sounds during the meme era, and the riff remains a shorthand for a witty cutaway, a scene change, or a character delivering a line with complete, misplaced confidence in everyday videos.