Seinfeld, the American sitcom starring Jerry Seinfeld that aired on NBC from 1989 to 1998, used short bass riffs to bridge its scenes instead of traditional incidental music. The distinctive slap-bass transitions became part of the show's identity and were instantly recognised by viewers during its original run and in syndication. As clips circulated online, editors began reusing the riff outside the show to imitate its pacing and humour, and it remains popular because it immediately tells an audience that a new scene is starting.