Seinfeld ran on NBC from 1989 to 1998, created by Larry David and Jerry Seinfeld, and its scene changes were marked by short slap bass phrases composed for the show by Jonathan Wolff. The riff was designed to bridge locations without a traditional theme tune, and its distinctive pop became inseparable from the sitcom's rhythm. As clips and edits spread online, creators lifted the transition as a ready-made television transition sting for short videos, using it to signal a new scene or an awkward punchline. Its brevity and instant recognition keep it in regular use decades later.