Seinfeld aired on NBC from 1989 to 1998, created by Larry David and Jerry Seinfeld, and its scene changes were marked by a slap bass style theme composed by Jonathan Wolff. Wolff varied the riff for different episodes, shaping its timing around Seinfeld's opening stand up material. As reruns, clips and parodies circulated online, the short transition became shorthand for a classic sitcom cutaway, separate from any single episode. Editors now reuse it whenever a moment needs an instantly recognisable nineties comedy cue.