Seinfeld was an American sitcom that ran from 1989 to 1998, and its scene changes were marked by short bursts of slap bass composed for the show by Jonathan Wolff. The riff became part of the programme's comic rhythm, signalling a move to a new location or a beat after a joke. As clips and references spread online, the sound was lifted from its original context and reused as a shorthand transition in short videos, memes and edits, where a few notes are enough to tell viewers that the scene has changed.