This sound is widely used online as a flirty reaction clip built around Shakira’s recognizable voice saying “ay papi.” Because the snippet is so short, it spread easily in short-form videos, meme edits and reposted audio compilations where creators needed a fast, playful cue. It often appears in the same kind of edits as rizz sounds, especially when a video is leaning into teasing attraction or exaggerated admiration. Its staying power comes from how quickly the phrase communicates tone without needing any setup.