Sigma Boy, written as Сигма бой in Russian, was released in October 2024 by young Russian singers Betsy and Masha Yankovskaya. Built around the internet sigma male idea of a lone, self-assured figure, the simple repetitive chorus spread fast on TikTok and YouTube Shorts far beyond Russia. Bass boosted remixes like this 5x version followed, exaggerating the beat for edit culture where louder means funnier and more confident. The clip remains popular for parody sigma edits and short meme transitions.