The phrase and I oop was popularised by drag performer Jasmine Masters, whose expressive delivery turned a small slip into a memorable catchphrase. It later merged with sksksk, the typed-out laugh used by VSCO girls, during the VSCO girl trend that spread across TikTok in 2019. Creators paired the two sounds to signal playful embarrassment, surprise, or being caught mid-sentence. The combination travelled through reaction videos, edits, and parodies, and it remains useful because it instantly signals a light-hearted, self-aware moment without needing context.