Skype launched in 2003 and became one of the first widely used video-calling services, with its bright incoming-call ringtone becoming familiar to millions of people through home computers, laptops and early webcam chats. Microsoft acquired Skype in 2011 and kept the sound as a recognisable part of the service for many years. As video calls moved to newer apps, the ringtone survived online as a nostalgic sound effect, shared on soundboards and used in edits to suggest an old-fashioned call. It remains a useful shorthand for a video chat, much like a modern Discord call in a meme or skit.