Supergeil began as a German advertising song for the supermarket chain EDEKA, performed by Friedrich Liechtenstein and released in 2014, quickly becoming a viral hit in Germany. The word itself is playful German slang for something extremely cool, and the advert's deadpan enthusiasm helped it travel far beyond a television commercial. On soundboards and social video, the short sehr sehr geil line survived as a standalone reaction, because it is easy to recognise, easy to repeat and instantly signals approval without needing a translation.