This clip is commonly recognized online as a SUSURU sound tied to the Japanese creator known for ramen-focused videos and the catchphrase-like delivery around eating. The short shout spread in meme edits because it is quick, distinctive, and easy to place before a food payoff. Its popularity comes from how neatly it signals anticipation in less than two seconds. Even outside ramen content, creators use it for exaggerated appetite jokes, dramatic food reveals, and playful Japanese internet humor.