Place it as the closing sting after the visual punchline, not before the setup, so the edit builds to it. Open a fake-serious reveal with Law & Order Dun Dun, let the image land, then finish with this bell, and follow with DJ Airhorn only when the joke needs a second payoff.
About this sound
This is an exaggerated version of the Taco Bell bell sting, a single deep, resonant chime that lasts under two seconds and carries a deliberately over-serious weight. It feels funny because the solemn tone clashes with whatever silly or awkward thing it follows, turning a small reveal into something oddly grand. It comes from the fast-food chain's familiar audio logo, reworked here as a louder, sillier meme sting.