I Want It That Way was released by the Backstreet Boys in 1999 as the lead single from their album Millennium, and it quickly became one of the defining pop hits of the late nineties. Its instantly singable chorus has kept it in constant rotation at parties, karaoke nights and nostalgic playlists ever since. Online, short clips of the hook are reused as a shorthand for earnest romance, dramatic longing or playful exaggeration, which explains why a ten-second excerpt still works on its own decades later.