Ariana Grande released thank u, next in 2018, turning a phrase about her past relationships into a widely quoted way of moving on. She later brought that persona to television as a coach on the American version of The Voice in 2021, where fans linked the expression closely to her judging style and her passes on performers. Short clips built around the line then circulated in edits and reaction posts, keeping the phrase alive as shorthand for a polite, unbothered rejection long after the original song and season had passed.