Place it at the very start of a video, before the title and first scene, then follow it with an applause sound after the reveal and a transition sound when the discussion begins.
About this sound
This short clip presents the polished identity of The Criterion Collection, with a clean, cinematic flourish that feels deliberate and refined. It gives a listener the sense of a screening about to begin, elegant rather than loud, and suited to moments that deserve a little ceremony. It takes its name from the film label celebrated for restoring and presenting classic and contemporary cinema.