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The rent is too damn high

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Jimmy McMillan saying the rent is too damn high in this short voice clip from his 2010 New York debate, now used as a meme reaction for expensive prices.

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About this sound

Jimmy McMillan saying the rent is too damn high in this short voice clip from his 2010 New York debate, now used as a meme reaction for expensive prices.

The clip is Jimmy McMillan delivering his famous line with total conviction, stressing that the rent is simply too damn high. His deep, rhythmic voice sounds serious and theatrical at the same time, which is why the moment feels both funny and oddly convincing. Listeners instantly recognize the frustration behind it, even out of context. Played over a price reveal or a landlord joke, it turns everyday complaining about housing costs into a dramatic statement, giving a brief rant the energy of a campaign speech.

Pro tip

Drop it right after the price tag or rent total appears on screen, with no music underneath so McMillan's delivery lands clean. Cut the beat before it for emphasis, and do not repeat it, one emphatic hit works better than a loop.

How people use it

Reacting to a shocking apartment listing price reveal
Punchline for videos complaining about monthly bills
Sound drop when landlord raises the rent again
Meme reply to expensive groceries or gas prices

More information

Jimmy McMillan founded the Rent Is Too Damn High Party and delivered the phrase repeatedly during the 2010 New York gubernatorial debate. Clips from the debate spread quickly on YouTube and news sites because his slogan, appearance, and deadpan delivery were instantly quotable. The line became a lasting shorthand for frustration with housing costs and rising prices in general. It is still used in edits and reaction posts whenever rent, bills, or inflation are in the news, long after the campaign ended.

FAQ

What is the rent is too damn high sound?

It is a short voice clip of Jimmy McMillan saying his campaign slogan during the 2010 New York gubernatorial debate. His emphatic delivery turned a housing complaint into a widely shared meme line.

Who is Jimmy McMillan?

Jimmy McMillan is a New York activist and perennial candidate who founded the Rent Is Too Damn High Party. He ran for governor and mayor on a platform focused almost entirely on lowering housing costs for tenants.

Why do people use this sound in videos?

Creators use it as an instant punchline for anything overpriced, from apartment tours to grocery hauls. The line sums up frustration in two seconds, needs no explanation, and the serious tone makes ordinary prices feel absurdly dramatic.