Vladimir Makarov is the main antagonist of the Call of Duty Modern Warfare storyline, a Russian ultranationalist whose speeches frame many of the campaign's attacks. This line comes from his in-game dialogue and was clipped from the game audio before being shared as a standalone sound online. Players who grew up with Modern Warfare 2 and Modern Warfare 3 recognise his voice immediately, so the clip spread through gaming edits, fancams and meme pages. It is still used because the quote sums up Makarov's entire character in one short speech.