THX began as a cinema sound standard developed by Lucasfilm in the early 1980s to guarantee consistent, high-quality playback in theatres, and its signature Deep Note trailer sound quickly became one of the most recognisable intros in film. Played before movies in THX-certified cinemas, the swelling chord told audiences the presentation would sound as good as it looked. The sound later spread far beyond theatres through memes, parodies and online edits, where creators borrow its instant sense of scale for intros, reveals and jokes about something being presented as a major event.