This sting comes from the opening logo sequence shown before Ubisoft games, where the publisher's swirling logo appeared on screen as the short electronic sound played. Ubisoft, founded in France, became one of the world's largest game publishers, and its logo sequence became familiar to millions of players. As clips were shared online, the sound moved beyond games into memes, edits and parody trailers, where it is now used as instant shorthand for a game starting.