Ultimate Custom Night, released in 2018 as part of the Five Nights at Freddy's series, lets players face a custom roster of animatronics in a single night, with items that can help them survive. Sounds from the game were shared widely as individual files by FNAF fans, and this short item cue became a handy shorthand in edits because listeners recognise it instantly without needing any dialogue. It remains popular because it fits any moment of gaining, finding or unlocking something, from gameplay highlights to short comedy clips.