Unreal Tournament 2004, developed by Epic Games and Digital Extremes and released in 2004, carried over the series' booming arena announcer for kill streaks and spectacular feats. The Holy Shit announcement became one of its most quoted lines, surviving long after matches moved on through forums, early video edits and soundboards. Gamers who never played the arena shooter still recognise the voice from reaction videos and compilations, where it signals a play so extreme it deserves the game's highest level of disbelief.