The sound circulated on TikTok as a short French voice trend, shared with tags linked to Adlaurent and the nickname pupuce in reposts. Its appeal comes from the specific name in the line, which users adopted as a generic joke for anyone staying up too late. As it spread through edits, duets and comment style reposts, the phrase became less about one person and more a reusable reaction. It remains popular in French speaking TikTok clips about insomnia, gaming sessions and friends texting long past midnight.