Videoclub was a French synth-pop duo formed in Nantes in 2018 by Adèle Castillon and Matthieu Reynaud. Roi appeared on their 2021 album Euphories, built around bright synths and a wistful, youthful mood. After the duo split in 2021, their songs kept circulating online, and slowed instrumental edits of Roi spread through TikTok, YouTube edits and soundboards. Removing the vocals and lowering the speed turned the track into a reusable mood loop, which is why it still appears under aesthetic montages and nostalgic fan edits.