Joel Johansson, known online as Vinesauce Joel, is a Swedish streamer whose long game playthroughs and improvised voices have produced many short fan-clipped moments. Kimochi is a Japanese word for a feeling or mood, often used in anime and manga contexts, which is part of why the clip travels beyond his regular audience. Fans share isolated lines like this on soundboards and in edited videos, where the recognisable voice and the oddly cheerful delivery make it useful for reacting to scenes that feel cute, strange, or a little uncomfortable.