Ciro Gomes is a Brazilian politician from Ceará who ran for president in 2022 for the Democratic Labour Party, known as PDT. In Brazil each party has a ballot number, and 12 is the PDT number voters type into the electronic urn. This clip comes from that campaign context, explaining the voting step in simple Portuguese. It spread on Brazilian soundboards and social media during election season, where supporters shared it as Cirão da Massa and opponents reused it for jokes about Lula and Bolsonaro.