Brawl Stars is a multiplayer mobile game developed by Supercell, launched globally in 2018, where players battle in short three-versus-three matches with unlockable brawlers. Its bright intro became instantly recognisable to its large player base, and short clips of it spread through gameplay videos, edits and memes on YouTube and TikTok. Creators still use the welcome sound today because it instantly signals the game, sets a playful tone and connects with viewers who already know the title.