The exact origin of this clip is unknown, but the phrase twists the common expression what in the actual hell into a cruder, funnier version that spread as a short reaction sound online. It circulates on soundboards and in meme edits where creators need an instant verbal reaction without explaining the joke. Its popularity comes from the wording itself, which people quote, remix and drop into videos, streams and group chats whenever something bizarre, disgusting or completely illogical happens on screen.