Wheel of Fortune is a long-running American television game show first aired in 1975, in which contestants solve word puzzles to win cash and prizes. The bright ding sound effect marks a successful solve, a prize landing or another winning moment on the wheel, giving the studio audience a clear audio cue that something good has happened. Clips of the show have circulated widely online, and editors now reuse the short chime in reaction videos, quizzes and memes to signal a correct answer, a lucky break or an instant win.