Listed on soundboards as a viral reaction clip, the who me sound has no widely confirmed original source, so its popularity comes from online use rather than a known scene. Creators share the less than one second line as a shorthand for feigned shock, pairing the are you talking to me idea with close ups and captions. It spread through meme edits, short videos and group chats where a fast denial gets a bigger laugh than a long explanation, and it remains useful because the meaning is clear instantly.