The phrase spread as a reusable reaction clip in gaming and fandom communities, where lore refers to the hidden backstory behind games, shows and films. Creators cut the line from longer commentary style videos and began dropping it whenever a small detail suggested a much bigger story underneath. Its popularity comes from how specific yet flexible it is, fitting serious theory videos and ironic edits where the discovery is actually trivial. It remains common in compilations about Easter eggs, timelines and fan theories.