Microsoft released the Xbox Series X and Series S in November 2020, and the short startup sound quickly became part of the first-run experience for players setting up the new consoles. As unboxings, setup guides and first-impression videos spread online, viewers began to associate the chime with a new generation of Xbox hardware. It has remained popular with creators because it is instantly recognisable to gamers, short enough to use as an intro sting, and closely tied to the excitement of turning on a new console for the first time.