Jeffrey Bezos II appears in Bo Burnham's 2021 comedy special Inside, which he wrote, performed and filmed alone during lockdown. The song revisits Jeffrey Bezos I, turning praise for the Amazon founder into a repetitive, chant-like satire of wealth and worship. Short clips from Inside spread widely on social media after release, and this stretched congratulation was separated as a reaction sound. It remains popular because it works both ways, as sincere celebration for a real achievement and as sarcastic applause for something that required almost no effort at all.