The clip comes from Peter Griffin, the main character in the animated sitcom Family Guy, and circulates online in a bass boosted edit that shortens his insult to just you stupid ni. Bass boosted versions of short voice lines became a staple of meme soundboards and edit culture, where extreme distortion is used for comic impact. This version stays popular because the abrupt cut off and familiar cartoon voice are instantly recognisable, even without any visual context from the show.