The clip is closely tied to Team Fortress 2 and Rick May, the actor who voiced the Soldier, and it circulated widely after May died in 2020, when fans began sharing Soldier lines as tributes. The short phrase took on a second life as a respectful send-off in gaming videos, edits and streams, because it sounds like a soldier honouring a comrade. Years later it is still used both sincerely, to mark an ending, and lightly, to give a dramatic farewell to a character, match or series that has come to a close.