Rich Men North of Richmond is a 2023 song by American singer-songwriter Oliver Anthony that first spread through a stripped-back YouTube performance filmed outdoors in Virginia. Its plainspoken lyrics about wages, taxes, and life north of Richmond struck a chord with listeners who felt squeezed by rising costs, and the track quickly became a viral talking point across social media and news coverage. Short vocal snippets like this one now circulate separately, used in reaction videos and memes to voice frustration about money, prices, and everyday expenses without needing the full song.