The phrase became famous as Donald Trump's signature line on The Apprentice, the American reality competition where contestants competed for a job and the losing team leader was dismissed at the end of each episode. Repeated in boardroom scenes, it entered everyday speech as a shorthand for being sacked and was widely quoted, parodied and clipped online. After Trump later became president, the line gained a second life in political memes and reaction videos, where its familiar, authoritative tone still makes a quick joke about rejection, failure or someone being removed from a situation.