The clip circulates online as a short Brazilian Portuguese meme audio, centred on the repeated phrase zepi zepi and the introductory line about starting it. Its exact original source is not clearly documented, so its life comes mainly from shares, reposts and soundboard use rather than a known film or show. The repetition turned the phrase into a standalone catchphrase that works without context, and creators keep reusing it because the rhythm is instantly recognisable even to listeners who do not speak Portuguese or understand the setup at all.