The clip comes from a reaction video by Zias and Blou, two creators known for their energetic music reactions, as they listen to Kooda by 6ix9ine. Their loud ayy captured the excitement of that first listen and was soon clipped, shared and reused on its own. Reaction fans began dropping it into edits, streams and meme videos whenever a moment deserved extra hype. It has stayed popular because it is short, instantly recognisable and carries the feeling of a genuine first reaction, rather than a scripted catchphrase.