The clip comes from Programa Silvio Santos, the long running Brazilian variety show hosted by Silvio Santos on SBT. On stage, Roque, full name Goncalo Roque, was Silvio's loyal assistant for decades, famous for his wide smile, his silence on camera, and for delivering prizes, envelopes and props whenever Silvio called him. Brazilian audiences grew up hearing that call every Sunday, so the isolated shout later spread online as a zoeira meme sound, shared in WhatsApp groups and short edits whenever someone needs to summon a helper with classic TV flair.