Toma seu mardito became known through Zoio, a Brazilian internet personality famous for loud, improvised reactions and slang heavy humour. The line plays on maldito, with the r sound turning it into a funnier, more personal insult that fans quote back at him. Clips of the shout were cut into short audios and shared across YouTube edits, gaming videos and messaging apps in Brazil, where it works like a cartoon scolding. Its short length and rising second delivery made it easy to reuse as a standalone meme reaction sound.