Brigada is a Russian crime drama television series that first aired in 2002, following a group of friends who rise through Moscow's criminal underworld during the 1990s. Its main theme became one of the most recognisable pieces of Russian television music, closely tied to the show's image of loyalty, ambition and power. As clips spread through online video and social platforms, the short motif took on a second life as a meme sound, used to give everyday entrances and plans an exaggerated gangster-movie feeling. It remains popular because that association is immediate and widely understood.