The clip comes from The International 2018 grand final, where OG faced PSG.LGD and Sébastien 'Ceb' Debs landed a decisive Axe Berserker's Call that turned the game. Caster ODPixel's extended shout of his name became one of Dota 2's most replayed broadcast moments and helped define OG's underdog championship run. Clips of the call spread through highlights, streams and soundboards, and the drawn-out name is now shorthand among players for a play so good it deserves to be screamed rather than simply described or praised.