The phrase plays on a long-running internet joke that links everyday brands and symbols to the Illuminati, turning an ordinary snack into a mock secret-society clue. In Turkish meme culture, the line is shared as a short, quotable punchline rather than a serious claim, often appearing in edits, reaction clips and short-form videos where the humour comes from treating something familiar as suspicious. Its appeal has lasted because the format is simple and reusable: any Doritos logo, triangle or snack moment can become the setup, and the deadpan delivery does the rest of the comic work.