Gangnam Style was released by South Korean artist PSY in 2012 and became a global phenomenon after its music video spread rapidly on YouTube. Named after Seouls Gangnam district, the song satirised luxury lifestyles while its horse riding dance was copied by celebrities, sports teams and fans everywhere. It was the first YouTube video to reach one billion views and helped introduce K-pop to a much wider international audience. The chorus remains widely reused in memes, remixes and short form video edits.