Granny is an indie horror game in which the player must escape a house while avoiding its terrifying title character, and the jumpscare plays when she finally catches them. The sound became widely recognised through gameplay videos, reaction clips and short-form edits shared online, where creators reused the sudden scream to surprise viewers outside the original game. It remains popular because the noise is instantly recognisable to horror fans, easy to drop into edits, and reliably startling even for people who have heard it before.