The line comes from Idiocracy, the 2006 satirical comedy film directed by Mike Judge about a future society dulled by anti-intellectualism and commercialism. In that exaggerated world, a blunt love of cash fits the film's joke about shallow motivations driving everything. Clips from the movie circulated for years on forums, video edits and soundboards, and this short exchange was isolated because it works without any context. It remains popular as a shorthand reaction whenever money, profit or an obviously mercenary choice appears in a conversation or meme edit online today.