The song began as a 1990s dance hit by Reel 2 Real, but it reached a new audience when King Julien performed it in the 2005 film Madagascar. The lemur king's energetic dance sequence made the chorus familiar to children and adults alike, and the track has since become a staple of dance videos, memes and party playlists. Its simple, repetitive hook travels well across languages and platforms, which helps explain why short clips of it keep resurfacing in edits, challenges and celebration posts years later.